Bread City Basketball


The Lost Logo of the 1975 Giants

In 1975, the New York Giants were a team without a country. They were in the wilderness. Their stadium in New Jersey was still being constructed, and the Yankees (the Giants’ old landlord) had kicked them out to do renovations.

So the Giants had no place to play home games, and to make matters worse, they were terrible. Facing an uncertain future, the team did the only thing they could do. They designed a new logo: an italics-mixed-case-disco-racing-stripe-NY emblem of questionable decision-making. It was the NFL uniform equivalent of a drunk tattoo. It was awesome. And it only lasted for that single season.

The Giants ended up playing through the year at Shea Stadium in Queens. In 1976, the team moved in to their home at the Meadowlands, and wasted no time in changing to a logo that was NY/NJ-neutral. It was their banner through two epic Super Bowl victories. Here’s to one more: BEAT NEW ENGLAND!

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